August 11, 2025—Summer’s almost out. Laser season is in. The slower, sun-soaked days of summer are winding down, and for many practices, fall marks the return of one thing: laser season.
Yes, with today’s advanced technology, smart protocols, and built-in cooling, laser treatments can be performed safely year-round. But let’s face it—autumn still brings a natural spike in demand. Patients are back from vacation, routines are falling into place, and interest in laser and light-based treatments picks up fast.
Now’s the perfect time to reset, take stock, and gear up for a strong finish to the year. Read on for five tips to ensure your practice is ready for laser season.
#1: Refresh your treatment menu to match demand
What’s working—and what’s just taking up space? Fall is the perfect time to audit your offerings and bring high-performing treatments back into focus. Think laser hair removal, resurfacing, and pigment correction—especially as patients shift from summer mode to skin recovery.
Start by assessing your current technology. Are your devices versatile enough to meet seasonal demand and address a broad range of skin concerns across all skin types? If you’re working with limited capabilities, now may be the ideal time to invest in smarter, more scalable platforms.
Systems like Sciton’s JOULE® and mJOULE™ offer multi-modality configurations that tackle everything from the appearance of sun damage to wrinkles, acne scars, vascular concerns, and more—all while delivering consistent results and workflow efficiency.
It’s also worth considering what patients are actively searching for. Patients today aren’t just seeking visible results—they’re looking for name recognition and trusted technology.
As Natalie Sharp, FNP-BC, a cosmetic dermatology provider in Garden City, NY, shares:
“ … I now own MOXI, BBL HERO, and HALO. Patients find me by those actual names that they Google because they are known to be the best lasers out there. I have had amazing results, happy patients, and treatments I feel good about promoting. So happy I started out with the best.” Read her full testimonial on Instagram.
Once you’ve identified what’s staying and what’s going, it’s time to optimize how you package and promote your offerings.
Bonus tip: Stack your treatments into seasonal packages that address post-summer skin concerns and boost retention.
Here are a few go-to ScitonStaX™ pairings:
BBL HEROic + MOXI: Brightens and evens tone with minimal downtime—perfect for patients with early sun damage or dullness.
HALO + BBL HEROic: Resurfaces and clears pigment for a radiant, refreshed look. Great for those easing into more corrective treatments.
HALO + MOXI: Dual-wavelength resurfacing plus gentle brightening in one session. One recovery, multiple benefits.
HALO + BBL HEROic + MOXI: A strategic, layered approach for patients seeking long-term clarity, glow, and skin health.
BBL HEROic + ClearSilk: A gentle, effective pairing for redness-prone skin—great for rosacea, flushing, or uneven tone.
BBL HEROic + ClearV: A vascular StaX solution for complex or deeper lesions like port wine stains and hypertrophic vessels.
These combos are patient favorites for a reason: visible results, quick recovery times, and plenty of flexibility to tailor by skin type or goal. Curate them into fall treatment plans or packages to keep patients on track and coming back.
Discover the power of StaX. See real results in our before & after gallery.
#2: Upgrade your tech—and your team
Now’s the time to reset and refresh—both your devices and your team. Ensure your systems are running at their best by scheduling preventive maintenance, checking for software updates, and restocking key consumables, so you’re not scrambling mid-season.
Just as important? Making sure your team is laser-focused.
Consider:
- Ongoing education
- Hands-on refreshers to rebuild muscle memory
- Reviewing parameters for all skin types
- Updating delegation protocols for newer staff
As Dr. Chris Robb, MD, PhD, FAAD, puts it, “Never stop training.” Professional development is one of the most important investments you can make in your business.
Dr. Robb encourages providers to join professional societies, such as the American Society for Laser Medicine & Surgery (ASLMS), the Medical Aesthetics Professional Meeting (MAP), and the Aesthetic Extender Symposium (AES), for year-round access to education, networking, and growth opportunities. These organizations offer invaluable resources, from clinical sessions to peer connections, that can help elevate your team’s skills and keep your practice ahead of the curve.
According to Matt Taranto, President of Mint Aesthetics, an advanced training and consulting company specializing in med spa education, 80% of the clinics his company works with are undertrained—a costly oversight. He advises every clinic to take advantage of manufacturer-provided training, attend industry conferences like Skin CEO: Boosted, and invest in local mentorships or preceptorships whenever possible.
“Nothing will make you more money than an incredibly well-trained staff. And nothing will lose you more money than a poorly trained staff, says Taranto. He allocates $60K–$80K annually toward training for his medspa team. For more tips from Dr. Robb and Taranto, check out this blog post.
Bonus tip: Want a deeper dive? Book a Skin CEO: Boosted or Boosted Bootcamp event to sharpen clinical skills, gain confidence with advanced protocols, and learn from some of the best minds in laser medicine. You’ll gain access to top-tier education and hands-on training, plus networking that your team will actually enjoy. Looking for on-demand training or need a quick refresh? Explore our webinar archive anytime.
#3: Reconnect with your patient base—online and off
Laser season is a great time to re-engage with patients who’ve taken a summer break. Personalized emails, SMS reminders, and in-person skin assessments are key, but don’t forget your digital storefront. Patients are paying attention to your website and social media. Keep your before & after photos current, share helpful skin tips, and use platforms like Instagram to highlight seasonal specials and standout results.
Ideas to try:
- Limited-time laser season promotions
- A fall refresh skin consultation to reassess post-summer needs (For example, Dr. Dianne Quibell, MD, provides a complimentary Visia® assessment to reveal sun damage and recommend the most effective treatments.)
- Personalized treatment reminders based on patient history
But here’s the catch: if you’re not showing up where your patients are you’re missing a major opportunity.
According to the American Society for Dermatologic Surgery’s (ASDS) 2021 Consumer Survey on Cosmetic Dermatologic Procedures, 78% of patients report that a provider’s social media presence influences their decision to book. And yet, many practices don’t post regularly or don’t know what to post.
Bonus tip: This is where Concierge Marketing by Sciton comes in. We’ll pair you with a dedicated social media expert who acts as an extension of your team, helping you:
- Build a consistent, professional online presence
- Train your team to convert followers into consults
- Share content that reflects your brand and gets results
Practices using Concierge Marketing attract more patients, grow faster, and stay top of mind, without the stress of handling everything in-house.
Want to reconnect with your audience and make this your biggest season yet? Let’s make it happen.
#4: Leverage B&A images to build trust and drive bookings
Nothing drives conversion like proof. Showcase your best results in consults, marketing materials, and on social media. Update your before & after gallery, keep visuals consistent and clean, and include treatment info when possible.
Now’s the moment to highlight:
- HALO® or Erbium Resurfacing for texture and tone
- BroadBand Light® (BBl®) to reverse sun damage and even skin tone
- ClearSuite for redness, broken capillaries, and visible veins
- OMNI™ laser hair removal for smooth, photo-ready skin by spring
As Philadelphia-based plastic surgeon Dr. Christian Subbio puts it, being a master of your craft isn’t always enough. If you’re not effectively showcasing your results with high-quality before & afters, you could be holding your practice back. In today’s digital world, your website gallery and social media images are powerful tools for building trust, boosting credibility, and drawing new patients to your practice.
Bonus tip: Ask loyal patients if they’d be open to sharing their journey—you may even get a compelling testimonial along the way.
And if you’re already capturing great results using Sciton’s technology, don’t forget: eligible before & after submissions may qualify for $750 (per B&A set).
Here’s how to submit:
📸 Snap high-quality photos – Consistent lighting, angles, and focus matter
🎯 Keep it clean – No makeup, jewelry, or distractions
📝 Include the details – Device used, settings, number of treatments, and signed release
👉 Need tips for better B&As? Check out our blog.
📸 Browse our Before & After Gallery for inspiration
Let your results speak and inspire! Share your best before and after photos here.
#5 Choose a partner that grows with you
As you prepare for laser season, the technology you invest in and the company behind it matters more than ever. It’s not just about offering trendy treatments; it’s about building a foundation for long-term growth, patient trust, and consistent results.
Choose a medical aesthetics device company with the following:
- Upgradeable, expandable systems that grow with your practice
- Devices with long-term staying power and proven clinical performance
- A wide product range to address evolving patient needs
- In-demand, award-winning consumer brands that patients ask for by name
Sciton’s fully customizable platforms, designed for versatility and scalability, are built to meet the real-world needs of high-performing practices. Whether you’re growing, rebranding, or adding new modalities, Sciton’s systems are designed to deliver value for years to come.
But great tech is only part of the story. When you partner with Sciton, you’re aligning with a science-first company that prioritizes innovation, validation, and education.
Here’s what to look for in a partner:
- Investment in R&D: Continuous innovation and rigorous development
- Clinical evidence: Peer-reviewed studies, real-world results
- Education-first mindset: Hands-on training and ongoing support
- Transparency: Clear data, open reporting, and case study-backed claims
And it’s not just us saying it. At Sciton, more than half of our customers are repeat buyers, a testament to the long-term value and trust we’ve built.
“@Sciton_inc makes the best lasers, hands down. I always tell people going into practice that it’s the only company they need to use and the only laser platforms they need to buy. Every laser they roll out is top-notch, groundbreaking technology that blows competitors out of the water … ” Rachel Westbay, MD, FAAD, board-certified cosmetic dermatologist
“Sciton technology not only changed my practice by offering stellar results for my patients, Sciton gave me the resources and education to be the best in the industry. Take your practice to the next level. Buy a Sciton!!! #ScitonFamily.” Erin Blackwell, LE, CLT
“Why Sciton? That’s the easiest question I’ve ever been asked. Not only is the company based on simply being the best, but the people behind the company are the best I’ve ever worked with. I love my Sciton Family. My devices have changed my entire outlook on providing complete treatment plans to my patients, and our results have never been better.” Dr. Mai Kaga, MD, double-board certified aesthetic and internal medicine physician
“As a plastic surgeon, Sciton technology has completely transformed my practice. In one way or another, Sciton technology plays into every surgery I perform. Whether it’s rejuvenating areas that surgery can’t or minimizing scarring, the technology is indispensable. In addition, my Sciton lasers have opened up patient populations I would otherwise never have treated. I routinely treat vascular problems, acne, scarring, and prejuvenation with my Sciton lasers. It is quite simply the best.” Dr. James Brady, MD, board-certified pediatric and general plastic surgeon
Check out this Instagram post for more testimonials.
Make the most of laser season
Fall brings more than cooler weather, it brings opportunity. With patients getting back into routine and demand for results-driven treatments on the rise, now’s the time to position your practice for success. Whether you’re fine-tuning protocols, upskilling your team, or spotlighting your best results, every move you make now sets the tone for a powerful close to the year. Laser season is here—let’s make it count! Connect with our team today.